Case Study

Amy Jabbie

Case Study: Securing Sponsors for Masterclasses Events.

Summary

Brighter City Solutions successfully acquired high-profile beauty brand sponsors for masterclasses, increasing brand visibility and enriching student engagement with relevant product partnerships.

Client Background

A seasoned makeup artist wanted to expand service offerings and share expertise through Master Classes Volume 1 and 2, with branded products from top beauty brands included in student gift bags.

Challenges

The primary challenge was an extremely tight timeline to secure sponsors for Master Class Volume 1, with only ten working days available before the event.

Solution

Conducted extensive desktop and field research, alongside cold calling.
Crafted personalised sponsorship proposals with both writing and design support.
Delivered compelling presentations to build relationships with makeup brands.
Developed and executed customer engagement strategies for the day of the event.

Summary of Successes

Successfully acquired ten relevant beauty brand sponsors including StylePro UK, Brysocrema Cosmetics, Sleek Makeup, and ISO Clean.
Enhanced visibility for UK makeup brands through strategic partnerships and event exposure.

Conclusion: Brighter City Solutions overcame tight deadlines and delivered valuable sponsorships that significantly boosted event success and brand visibility.