Case Study

YOKA

Case Study: Strengthening YOKA - Enhancing Team Excellence and Amplifying Voices.

Summary

Brighter City Solutions partnered with YOKA to refine their processes and boost team morale through a transformative Event Retrospective workshop. The session helped YOKA identify key improvements in marketing, communication, and operations to better support survivors of sexual abuse.

Client Background

YOKA, derived from the Lingala word meaning "listen" or "hear," provides a platform for survivors of sexual abuse. Their mission is to amplify silenced voices, foster awareness, and offer meaningful support.

Challenges

YOKA had not taken time to holistically review event campaigns, team processes, and collaboration efforts. The organisation wanted to reignite its vision, improve team morale, and strengthen ways of working.

Solution

Service Modernisation and Team Excellence: In Q4 2022, Brighter City Solutions facilitated an interactive end-of-year Event Retrospective workshop for the YOKA team. The workshop enabled reflection on past campaigns, thoughtful discussion, and honest transformative conversation.

Summary of Successes

Defined Measurable Objectives: YOKA established measurable goals to track awareness growth and initiative impact.
Improved Marketing and Communication Strategy: Reflection on previous efforts helped the team refine campaigns and communication channels to better reach the intended audience.
Enhanced Operations: Honest feedback from board members and volunteers led to a clear action plan for stronger internal operations.

Conclusion: The collaboration between Brighter City Solutions and YOKA delivered significant improvements in team processes, marketing strategy, and operational efficiency, enabling YOKA to continue its mission with renewed focus and effectiveness.