Amy Jabbies's
Makeup Masterclass

Case Study: Securing Sponsors for Masterclasses Events 

Summary

Discover how Brighter City Solutions successfully acquired high-profile beauty brand sponsors for master classes, enhancing brand visibility and student engagement.

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Client Background

A seasoned makeup artist aimed to expand her service offerings and share her expertise. Our client sought to include branded products from top beauty brands in student gift bags for Master Classes Volume 1 & 2. The goal was to secure sponsors that would enrich the event experience with relevant merchandise.

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Challenges

The primary challenge was the tight timeline to secure sponsors for Master Class Volume 1, with only ten working days available before the event.

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Solution

Sponsorship Marketing:

• Conducted extensive desktop and field research, along with cold calling.

• Crafted personalised sponsorship proposals, incorporating both writing and design.

• Delivered compelling presentations to establish relationships with makeup brands.

• Developed and executed customer engagement strategies for the day of the event.

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Summary of Successes

• Successfully acquired ten relevant beauty brand sponsors, including StylePro UK, Brysocrema Cosmetics, Sleek Makeup, and ISO Clean.

• Enhanced visibility for UK makeup brands through strategic partnerships and event exposure.

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Conclusion

Brighter City Solutions demonstrated the ability to overcome tight deadlines and deliver valuable sponsorships, significantly boosting the event’s success and brand visibility.