Grace Events 

Summary

Uncover the journey of how Brighter City Solutions teamed up with Grace Event to reimagine their business approach, propelling them from  community-focused events to flourishing as international event planners and coordinators, specialising in large-scaled special events.

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Client Background

Grace Event, formerly known as APHEK Events, commenced operations in 2013 with a strong community-focused ethos, specialising in organising impactful events to foster community engagement and drive social change.

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Challenges

Building on their commendable success in community-centric events, Grace Event sought to expand their horizons, embarking on a journey to transition into the commercial event planning arena. Along this path, they encountered various challenges, from refining marketing strategies and pricing structures to repositioning their brand and attracting new clients.

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Solution

Service Modernisation:

Realising the invaluable need for expert coaching, Grace Event partnered with Brighter City Solutions, igniting a collaborative journey in 2017. As a distinguished strategic event management consultancy, Brighter City Solutions facilitated Grace Event's seamless transition.

 

Implementation of Strategies

Brighter City Solutions embarked on a bespoke journey, offering personalized consultancy services tailored to Grace Event's unique needs. This encompassed a thought-provoking event retrospective, fostering deep reflection and a thorough evaluation of Grace Event's processes. Following this, a meticulous market analysis was conducted, leading to the development of a digital asset strategy. Additionally, service offerings and pricing were recalibrated to align seamlessly with the ever-evolving demands of the industry.

 

Summary of Successes

Through the dynamic collaboration between Brighter City Solutions and Grace Event, a remarkable transformation unfolded, propelling them from grassroots community initiatives to esteemed leaders in the event planning arena. The implemented strategies bore fruit swiftly, boasting a remarkable 100% surge in revenue and a robust 50% expansion of their clientele within just two years. This paved the path for sustained and progressive advancement.

 

What began as a solitary endeavour has blossomed into a formidable team of five adept planners and coordinators at Grace Events. Their reputation as an international event management firm has surged, praised by clients for their unwavering dedication, meticulous attention to detail, and flawless execution. Their industry prowess was further validated by the prestigious 2024 Hitched Award, affirming their exceptional service.

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Conclusion

Brighter City Solutions looks forward to continuing its partnership with Grace Event, supporting them as their Strategic Event Partner on their journey towards realising their long-term vision and achieving sustained success in the event planning industry.