Summary

Discover how Brighter City Solutions partnered with YOKA to refine their processes and boost team morale through a transformative Event Retrospective workshop. This workshop helped YOKA identify key improvements in their marketing, communication, and operational strategies, ultimately enhancing their mission to support survivors of sexual abuse.

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Client Background

YOKA, derived from the Lingala word meaning "listen" or "hear," is dedicated to providing a platform for survivors of sexual abuse. YOKA strives to amplify these silenced voices and address this critical issue by fostering awareness and offering support.

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Challenges

YOKA had not previously taken the time to holistically review their event campaigns, processes, and collaboration efforts. The organisation sought to reignite their vision, improve team morale, and enhance their ways of working. 

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Solution

Service Modernisation & Team Excellence:

Brighter City Solutions collaborated with the YOKA team in Q4 of 2022 to facilitate an interactive, end-of-year Event Retrospective workshop. This workshop aimed to help the team reflect on past campaigns, provoke thoughtful discussions, and enable honest and transformative conversations.

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Summary of Successes

The Event Retrospective workshop led to several key outcomes after three hours of deep, honest, and crucial conversations:

• Defined Measurable Objectives: Setting measurable goals provided YOKA with a clear path to track their progress in raising awareness and measuring the impact of their initiatives.

• Improved Marketing and Communication Strategy: Reflecting on past efforts allowed the team to refine and enhance their marketing campaigns and communication channels, better capturing their intended audience.

• Enhanced Operations: Honest feedback from board members and volunteers led to the development of an action plan to improve internal operations.

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Conclusion

The collaboration between Brighter City Solutions and YOKA resulted in significant improvements in team processes, marketing strategies, and operational efficiency. This workshop helped YOKA continue their mission with renewed focus and effectiveness.