EMPRESS TEE CAKES & EVENTS
Case Study: Transforming Brand Identity: A Social Media Success Story
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Summary
Witness the metamorphosis of a brand's identity through strategic design and social media revitalisation with Brighter City Solutions.
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Client Background
Our client, based in Nigeria, sought to modernise their brand logo and revamp their Instagram presence to attract a broader audience.
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Challenges
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Unclear vision for logo redesign necessitated extensive exploration.
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Difficulty in retrieving original video content.
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Initial communication hurdles due to technological issues in Nigeria.
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Solution
Brighter City Solutions provided comprehensive services:
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Graphic design for logo redesign.
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Creation and management of engaging social media content.
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Development of a tailored Instagram content action plan.
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Social media strategy and management training.
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Summary of Successes
Within just 30 days:
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288% increase in accounts reached.
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371% increase in account engagement.
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157% increase in content interactions.
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8.7% increase in followership.
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Empowerment of brand owners to independently manage social media platforms effectively.
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Conclusion
This collaboration exemplifies the transformative power of strategic design and social media management in enhancing brand visibility and engagement.